Caleb Young
Director & co-founder
Performance and marketing
Caleb leads performance and marketing, connecting paid media, AI-aligned SEO and conversion strategy to help businesses turn traffic into measurable revenue.
About Impacto
Digital marketing built around your business.
Impacto brings strategy, search, paid media and websites together to help Australian businesses grow. Led by co-founders Caleb Young and Mauricio Acuna, our agency connects creative thinking with measurable performance.
Years of digital marketing experience
Through their experience in large agencies and freelance work, our co-founders Caleb and Mauricio saw the same recurring problems for clients: disconnected services, unclear reporting and too little attention to the bigger picture.
They founded Impacto in 2021 to bring those pieces together. Today, our agency helps Australian businesses connect SEO, AI search optimisation, paid media and website performance through one clear strategy.
Our focus is practical: understand your business, measure what matters and keep improving the work that brings you leads, sales and opportunities to grow.
Let’s talk about your businessMeet our leadership
Caleb and Mauricio lead Impacto’s strategic direction, bringing together expertise in performance marketing and business growth. They guide our agency’s approach with a shared focus on clear strategy, accountable delivery and our clients’ goals.
Get in touchDirector & co-founder
Caleb leads performance and marketing, connecting paid media, AI-aligned SEO and conversion strategy to help businesses turn traffic into measurable revenue.
Director & co-founder
Mauricio leads growth strategy, combining brand positioning, search strategy and long-term digital planning to help businesses scale sustainably.
How we work
We agree on the outcomes that matter to your business and use performance data to guide our decisions.
Clear reporting, open communication and account ownership. You know what’s being done, why it matters and what comes next.
We work with businesses that value steady improvement and a digital partner who takes the time to understand their goals.
Search, paid media and websites work towards the same goals, with the scope shaped around your business and stage of growth.
For businesses ready to bring more clarity, structure and accountability to their marketing.
Australian businesses reaching local customers, serving a region or building a national presence.
Trades, professional services and other service businesses with a clear offer and room to grow.
Teams investing in Google Ads, SEO, paid social or their website who want a clearer view of what works.
Businesses that value reliable tracking, useful reporting and decisions tied to commercial outcomes.
People who appreciate honest advice, clear communication and a collaborative working relationship.
Tell us about your business, what’s working and what you’d like to improve. We’ll work out whether we’re the right team to help.
Start a conversationFree consultation