Google
★★★★★Rated 5 stars on Google
Clutch.
★★★★★Rated 5 stars on Clutch

Advertising for Australian businesses

ChatGPT Ads
Agency

Put your business in the conversation. We plan, launch and optimise ChatGPT advertising around your goals, with clear reporting and ongoing management.

  • No lock-in contracts, ever
  • Measurable long-term results
  • Clear reporting every month
Discuss your ChatGPT Ads

Put your business in the conversation. Let’s talk

MinetekBetterVentTea PeaBelAire
10+ years
Running paid ad campaigns

Whether you're a startup or an established business, ChatGPT Ads put your brand in front of buyers inside ChatGPT's conversational experience. As a ChatGPT Ads agency, our approach focuses on high-intent AI placements, context targeting and continuous conversion tracking to maximise ROI.

Talk to our ChatGPT Ads experts →

Who this is for

We support brands and service businesses at every stage, from launching new accounts to refining and scaling existing setups.

Our focus
ConversionsKeyword researchAnalyticsReporting

Is Impacto the right ChatGPT Ads agency for you?

We're not the right fit if you:

✕Have an ad budget under $500 per month
✕Want a set-and-forget ChatGPT setup
✕Expect guaranteed results without testing or iteration
✕Only want occasional tweaks rather than active management

We're a great fit if you:

✓Are an Australian business spending $1,000+ per month on ChatGPT advertising
✓Want more qualified leads or sales, not just traffic
✓Run a service-based business with clear conversion goals
✓Are open to improving tracking, landing pages and campaign structure
✓Value transparency, clear reporting and ongoing optimisation

Why ChatGPT Ads, and why now

A new way to reach buyers, right where they're making decisions.

Reach buyers mid-decision

ChatGPT Ads reach people while they explore a problem, compare options and decide what to buy, all inside the conversation.

Context, not just keywords

Ad matching considers conversational context and relevance, so campaigns are built around real customer needs and clear offers.

Ads, not organic answers

Paid placements are clearly separate from ChatGPT's answers. Advertising earns you a placement; it never buys what ChatGPT says about your business.

Measured like any channel

We track enquiries, calls and sales, and optimise on conversion data tied to business results, not vanity metrics.

ChatGPT Ads dashboard
Our Process  //  Our Process  //  Our Process  //  Our Process  //  Our Process  //  Our Process  //  

Our ChatGPT Ads optimisation framework

Reach potential customers while they explore options, compare solutions and decide what to buy. Our ChatGPT Ads approach brings together relevant messaging, structured testing and clear measurement to turn interest into qualified enquiries.

Conversational intent mapping

We identify the needs, questions and buying situations your offer answers, then develop context hints to guide relevant ad matching.

01
Campaign structure built for learning

We organise campaigns and ad groups around clear offers and objectives, making performance easier to compare and improvements easier to test.

02
Conversion tracking and lead quality

We validate tracking for meaningful actions such as enquiries and purchases, then review lead quality alongside campaign results.

03
Ad messaging and creative testing

We test headlines, descriptions and images that explain who your offer helps and why it matters, refining as results come in.

04
Budget and bid optimisation

We review spend, delivery and conversion performance to adjust budgets and bids, increasing investment where results justify it.

05
Landing pages that turn interest into action

We align each ad with a relevant landing page, clear next steps and a straightforward enquiry or purchase journey.

06
Scott McMillan
Scott McMillan
★★★★★

I'd been looking for a good company to help with digital marketing for my business, and came across these guys over 4 years ago. I'm still with them. Their knowledge of SEO, website diagnostics and Google Ads has taken my business to another level.

Claire Solomon
Claire Solomon
★★★★★

Caleb and Mauricio are incredibly helpful and knowledgeable, always available to help and answer my questions. We've experienced significant growth since working with them. Highly recommend this digital marketing agency. Thank you!

Paul Davis
Paul Davis
★★★★★

These guys really do treat your business like their own. Fantastic communication and always available when you need them most. Totally committed to making sure every angle is covered and optimised.

Kai Schaedlich
Kai Schaedlich
★★★★★

I have had the pleasure of working with Mauricio and Caleb over the past three months, and I must express my utmost satisfaction with the outstanding results they have delivered.

★★★★★

Average rating

Results worth talking about.

Our team focuses on strategy, performance and execution to deliver measurable results across every channel. Just clear thinking, smart campaigns and growth you can see in the numbers. We simplify the complex so your business can scale with confidence.

Let's launch your campaigns →

Mauricio Acuna and Caleb Young, directors and co-founders of Impacto

Why businesses trust us with their ChatGPT Ads

No lock-in contracts

No long-term lock-ins or surprise costs. Our ChatGPT Ads management runs month-to-month, with performance earned through results, transparency and ongoing optimisation, not fine print.

Proactive management

Your ChatGPT Ads campaigns are actively monitored and optimised, never left to run blind. We continuously refine bids, targeting, messaging and offers to improve performance.

Full transparency

You always own your ChatGPT Ads account, data and conversions. No hidden changes or restricted access. Just clear reporting, insights and open communication.

ROI-driven results

We focus on outcomes that matter: efficient spend, high-intent traffic and measurable return from ChatGPT Ads campaigns built to scale.

Get started today →

ChatGPT Ads FAQs

What are ChatGPT Ads?

ChatGPT Ads are paid placements that appear inside ChatGPT's conversational experience, letting your brand reach people while they research, compare and decide, all within the AI chat. They're a new advertising channel, and they're separate from ChatGPT's organic answers.

How are ChatGPT Ads different from Google Ads?

ChatGPT Ads can reach people while they explore a problem, compare options or decide what to buy in a conversation. Ad matching considers conversational context and relevance, so we build campaigns around customer needs, clear offers and useful messaging rather than keywords alone.

Does advertising make ChatGPT recommend my business?

No. Paid ads are separate from ChatGPT's answers. Advertising creates an opportunity to appear in an ad placement; it does not buy an organic recommendation or influence what ChatGPT says about your business.

How do I get my business recommended in ChatGPT's answers?

That's a different discipline from paid ads. Being cited or recommended in ChatGPT's organic answers comes down to your authority, content and structured data, what's known as GEO or AI SEO. If that's your goal, our AI SEO service is built for exactly that, and it pairs well with ChatGPT Ads.

Can ChatGPT Ads work alongside Google Ads and SEO?

Yes, and they work best together. ChatGPT Ads capture demand inside AI chat, Google Ads capture search demand, and SEO and AI SEO build organic visibility, so you're present wherever your customers are looking.

What does ChatGPT Ads management cost?

Management is a flat monthly fee based on your ad spend, separate from the spend itself, with no setup fees and no lock-in. We generally work with budgets from around A$1,000 per month, and don't take on budgets under A$500, as there's too little room to test and optimise effectively.

How do you measure success beyond clicks and impressions?

We measure success on quantitative metrics such as enquiries, phone calls, purchases, cost per lead and return on ad spend. Clicks and impressions are useful diagnostics, but decisions are always made using conversion data tied to business results.

Who owns the ChatGPT Ads account?

You do, always. Your account, data and conversions stay yours with full access.

Do I have to sign a contract?

No. We don't lock clients into long-term contracts. It's month-to-month. If you're happy, we keep working together. If not, you can walk away.

Is my business a good fit for ChatGPT Ads?

ChatGPT Ads suit service and ecommerce businesses with clear conversion goals and a budget from around A$1,000 per month who want active management and proper tracking. If you want a set-and-forget setup or have a very small budget, it's probably not the right fit yet.

How do I get started?

Simple. Get in touch through the form below and we'll book a quick call to learn about your business and goals. From there, we'll set everything up.

Your ChatGPT Ads strategy call

Ready to reach buyers inside ChatGPT? Tell us about your business and goals. We’ll book a quick call to discuss your campaigns and the next steps.

Monthly management. No lock-in.

For budgets from around A$1,000/month. Management is a separate monthly fee based on ad spend, with no setup fees.

Include your website and current or planned ad budget. We’ll discuss whether ChatGPT Ads is a fit for your business.

Free review • No obligation to hire us

LET’S TALK ABOUT
YOUR BUSINESS.

Free consultation