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AI visibility & GEO for Australian businesses

AI SEO agency.
Get found in
AI search.

Be easier to discover when customers ask AI who to choose. We connect content, technical SEO and your online reputation to build visibility in ChatGPT, Google’s AI search and other answer engines.

  • No lock-in contracts, ever
  • Content, credibility & technical SEO
  • Clear reporting every month
Request my AI visibility review

A practical first conversation about your website, your market and where to focus. No obligation.

Become part of the conversation. Let’s talk AI visibility →

Minetek
BetterVent
Tea Pea
BelAire

More ways to be discovered

Help AI understand why your business belongs in the answer.

What is AI SEO?

AI SEO is the work of improving how your business is found, understood and referenced in AI-generated answers. Also called generative engine optimisation (GEO), it brings together accessible websites, useful content and credible information about your business.

At Impacto, we strengthen the pages and signals that explain who you help, what you offer and why someone should choose you. The aim is relevant visibility that can lead to worthwhile enquiries, not just more mentions.

Traditional SEO remains part of the foundation. We build on it with the questions, comparisons and sources that matter in AI-assisted research.

See the client results →

Our AI SEO process

Find the gaps.
Build the evidence.

A focused plan for your market, with a clear baseline and monthly priorities. Four steps, connected from discovery to enquiry.

  1. 01

    Understand your visibility

    We review your website, business information and a set of relevant customer prompts. We record where your brand appears, which sources are cited and what competitors explain better.

  2. 02

    Make your expertise clear

    We improve service pages, FAQs, comparisons and proof. Each page answers a real buying question using accurate business details, useful examples and expert input.

  3. 03

    Strengthen your presence

    We address technical barriers and improve relevant profiles, reviews and supporting content. Broader plans include Reddit management, expert posts and editorial outreach.

  4. 04

    Measure & refine

    We track the agreed prompts, available citation data and identifiable AI referrals. We review enquiries separately, then use the findings to prioritise the next month.

AI discovery & website experience

More form submissions.

+45.56%Change in attributed users
171Recorded form submissions in July
+129More submissions than the comparison period
Google Analytics 4: sessions from chatgpt.com / ai-assistant July 2026 vs previous period: 2,588 sessions vs 1,580 (up 63.8%), 1,965 total users vs 1,350 (up 45.56%), engagement rate 61.73% vs 67.09% (down 7.99%), 171 key events vs 42 (up 307.14%). Analytics Reports › Acquisition Sessions by First user source / medium over time Week 1K800600 4002000 01Jul 05 12 19 26 Total chatgpt.com / ai-assistant chatgpt.com / ai-assistant Rows per page: 10 1-1 of 1 First user source / medium SHOW ALL ROWS Sessions Total users Engagement rate Key events All events Total 2,588 1,965 61.73% 171.00 vs. 1,580vs. 1,350 vs. 67.09%vs. 42.00 ↑ 63.8% ↑ 45.56% ↓ 7.99% ↑ 307.14% 1 chatgpt.com / ai-assistant Jul 1 - Jul 31, 2026 2,588 (100%) 1,965 (100%) 61.73% 171.00 (100%) May 31 - Jun 30, 2026 1,580 (100%) 1,350 (100%) 67.09% 42.00 (100%) % change 63.8% 45.56% -7.99% 307.14%
Minetek · GA4 · July 2026 versus the previous comparison period.

Minetek’s July report recorded 1,965 users attributed to ChatGPT, compared with 1,350 in the previous comparison period. The same report recorded 171 form submissions versus 42 previously, 129 more submissions. This followed around seven months of work, with slower progress early on.

What we changed

  • Optimised 16 YouTube videos and added relevant website links to their descriptions.
  • Improved site speed, copy, embedded video and calls to action.
  • Built profiles on relevant directories appearing in ChatGPT’s sources, and encouraged genuine customer reviews there.

The work connected discoverability with the experience after the click. It was an ongoing programme, not the result of a single quick fix.

Content clarity & AI citations

Clearer content.
More AI citations.

647Citations on 15 July
48Average cited pages per day
48.5KTotal citations shown
Bing Webmaster Tools AI Performance: citations January to July 2026 48.5K total citations and 48 average cited pages. Daily citations rise from under 50 in early January to 647 on July 15, 2026, with 105 cited pages that day. Webmaster Tools|AI Performance Download Total Citations 48.5K Avg. Cited Pages 48 Citations Cited Pages 750600450 3001500 12510075 50250 JanFebMarApr MayJunJul Citations Cited Pages July 15, 2026 Citations 647 Cited Pages 105
ASA Tiles · 647 citations on 15 July 2026 · 48 average cited pages.

ASA Tiles started with a reported six AI citations. We focused on the information missing from its pages: what it offered, who it helped and how it compared with alternatives.

What we changed

  • Filled gaps around services, audiences and the problems they solve.
  • Added comparison content, case studies, results and pricing information.
  • Built FAQs around real customer questions, giving each answer useful context.

The dashboard shows 647 citations on 15 July 2026 and 48.5K total citations across the period shown. The opportunity was making the business easier to understand and reference.

What we improve

What makes your business easier to find and choose?

AI visibility needs substance behind it. We work across your website and wider presence, with the scope matched to your plan.

01

Content that answers buying questions

Clear service explanations, pricing context, comparisons and FAQs help people evaluate your business. We use your experience and evidence, with human review before publication.

02

Technical SEO & access

We review indexing, crawler access, internal links and important content that may be difficult to retrieve. Structured data reflects the visible page; it does not replace useful content.

03

Consistent business information

We align your services, markets, team and credentials across the website and relevant profiles. Accurate details help prevent conflicting descriptions of your business.

04

Reviews & authority

We support genuine customer reviews and relevant industry profiles. Authority plans extend into LinkedIn content, Reddit management and editorial outreach, with useful participation.

05

Video & supporting expertise

Where relevant to your scope, we connect helpful videos and supporting resources to the pages they explain. Original examples give customers more than a generic service description.

06

Conversion & website experience

A mention is only the beginning. We review mobile usability, loading friction, proof, calls to action and forms so interested visitors have a clear next step. Larger development work is quoted separately.

Is this right for your business? AI SEO is a useful addition when customers research your services, compare providers or ask detailed questions before enquiring. If your website is new or basic SEO needs attention, we’ll prioritise those foundations first. We work with Australian businesses and agree the markets, services and questions that matter to you.

Monthly AI visibility plans

AI visibility plans.

Choose the level of content and ongoing support your business needs. Both plans include clear reporting and month-to-month management.

AI Visibility Core

For businesses building a consistent foundation on their own website.

A$2,000 / month

What’s included

  • AI visibility tracking15 prompts + monthly reporting
  • Website content1 page or section / month
  • Customer FAQs3 FAQs / month
  • Brand & reviewsWebsite tuning + review guidance
  • Reddit & LinkedIn1 contribution / month total
Discuss Core →

Need something more tailored? Discuss a custom AI visibility strategy →

Reporting that means something

Mentions, visits and enquiries are different measures.

We keep them separate so you can see what is improving and where the evidence is still limited. The aim is a more useful customer journey, from discovery to an enquiry your team can follow up.

Visibility: are you appearing?We monitor agreed prompts and available citation reports. Answers vary by platform, location and time, so we compare a consistent sample.

Traffic: are people reaching you?We review identifiable AI referrals in analytics. Some visits cannot be reliably attributed, and Google’s AI search traffic is included in its broader Web reporting.

Enquiries: are visitors taking action?We agree form and call tracking, then distinguish recorded events from actual enquiries and qualified opportunities. Where possible, we connect the website data with your team’s records.

Kai Schaedlich
Kai Schaedlich
★★★★★

Caleb and Mauricio are incredibly helpful and knowledgeable, always available to help and answer my questions. We’ve experienced significant growth with Google Ads since working with them.

Claire Solomon
Claire Solomon
★★★★★

I can’t recommend Mauricio enough. My Google Ads were floundering, so I asked Mauricio to review and manage my account. He did an extremely thorough review, and proposed a new campaign set-up that has since been bringing in lots of traffic and conversions.

Scott McMillan
Scott McMillan
★★★★★

I'd been looking for a good company to help with digital marketing for my business, and came across these guys over 4 years ago. I'm still with them. Their knowledge of SEO, website diagnostics and Google Ads has taken my business to another level.

Paul Davis
Paul Davis
★★★★★

These guys really do treat your business like their own. Fantastic communication and always available when you need them most. Totally committed to making sure every angle is covered and optimised.

★★★★★

Average rating

Results worth talking about.

Feedback on our wider digital marketing work. The same priorities guide our AI visibility services: useful advice, clear communication and work you can understand.

Discuss your AI visibility →

Mauricio Acuna and Caleb Young, Impacto co-founders

The people behind the work

Clear strategy.
Accountable people.

Human-led decisions

Mauricio and Caleb connect search strategy, content and website performance. We use tools to support analysis, while the decisions stay grounded in your business.

Month-to-month management

No long-term lock-in. You see the priorities, the work completed and the next steps, with your accounts and data accessible to you.

Honest expectations

We’ll explain what we can improve and what remains outside our control. No promises of a permanent number-one position or guaranteed AI recommendations.

Talk about your business →

AI SEO & GEO FAQs

What is AI SEO, and what does an AI SEO agency do?

AI SEO can mean using AI tools to support traditional SEO, or optimising a business for visibility in AI-generated answers. Our service focuses on the second meaning. Impacto improves content, technical accessibility and business information so search and answer engines can better understand what you offer. We combine this with traditional SEO and a clear path from interest to enquiry.

How is AI SEO different from GEO and traditional SEO?

GEO means generative engine optimisation: improving visibility in answers produced by AI systems. On this page, AI SEO and GEO describe that same goal. Traditional SEO focuses on organic search visibility and provides many of the foundations. They overlap: useful content, accessible pages and credible business information help both, so we plan them together.

Can you help my business appear in ChatGPT, Google AI Overviews and Perplexity?

We work on the content and technical foundations relevant to AI search, and agree which platforms and customer questions to monitor. Each platform selects its own sources and answers. We cannot guarantee inclusion, a particular position or the same recommendation every time. Our role is to improve your information and discoverability, then measure the available evidence.

How do you decide which questions and prompts to target?

We start with your services, locations, customer conversations and buying decisions. We look at questions people ask about suitability, cost, comparisons and choosing a provider, then select an agreed prompt set. Core includes 15 tracked prompts. Authority includes unlimited prompt tracking, with the questions prioritised around your business goals. This gives us a consistent sample to review, rather than claiming to monitor every possible AI query.

What does AI SEO cost in Australia?

Impacto’s AI Visibility Core plan is A$2,000 per month and Authority is A$3,500 per month. Core includes 15 tracked prompts, 1 page or section, 3 FAQs and 1 contribution across Reddit and LinkedIn per month, plus website brand tuning, review guidance and monthly reporting. Authority includes unlimited tracked prompts, 2 pages or sections, 3 FAQs and 2 contributions across Reddit and LinkedIn per month, plus broader brand and review management, 5 tracked competitors, 1 comparison page and 1 editorial outreach opportunity per month. Custom plans are available.

How long does it take to improve AI visibility?

There is no reliable fixed timeline. Progress depends on your starting point, market, website accessibility and how quickly platforms discover and use updated information. We set a baseline and review progress monthly. Minetek’s featured result followed around seven months of ongoing work; that is a project example, not a timeline promised for your business.

Do I need special schema or files to appear in AI search?

There is no universal AI schema that guarantees inclusion. We use relevant structured data that matches the visible page and review indexing and crawler access. Google says its AI search features do not require special schema or additional AI text files. For ChatGPT search, OpenAI recommends allowing OAI-SearchBot. These are access foundations, not guarantees of a citation.

How do you measure AI SEO results?

We separate visibility, traffic and enquiries. Visibility reporting uses the agreed prompt sample and available citation data. Analytics can show identifiable AI referrals, while enquiry tracking records actions such as forms and calls. A citation is not a click, and a recorded key event is not automatically a qualified lead. We explain attribution gaps and use your business records where available.

Does AI SEO replace content writers or rely on mass-produced AI content?

No. Your expertise, accurate service information, original examples and evidence remain essential. AI tools can assist research and organisation, but people check the facts and shape the final content. We focus on useful pages that answer customer questions, rather than publishing large volumes simply to target more keywords.

What does Reddit & LinkedIn content include?

Core includes 1 contribution per month and Authority includes 2, shared across Reddit and LinkedIn. We choose the platform that best suits the topic and your audience, creating a helpful Reddit contribution or a LinkedIn expert post. These are total monthly allowances, not separate quantities for each platform. Reddit participation follows community rules and uses appropriate disclosure.

Is AI SEO suitable for a small Australian business?

It can be, particularly when customers compare providers or research your services before enquiring. The right priority depends on your budget, competition and existing website. A business with weak basic SEO or limited service information may benefit from fixing those foundations first. We discuss that fit before recommending a monthly plan.

Can AI visibility work alongside Google Ads and SEO?

Yes. AI visibility supports discovery during research, traditional SEO helps capture organic search demand, and paid campaigns can reach people through advertising. They are separate channels with different costs and measurement. You do not need to buy advertising to use our AI SEO service.

What happens in the initial AI visibility review?

Share your website, the services you want to grow and the markets you serve. We discuss your current visibility, the questions customers ask and the main gaps worth investigating. You can ask about the plans, reporting and next steps before deciding whether to proceed. The first conversation is free and has no obligation.

Your AI visibility review

Tell us your website, your services and where you want to grow. We’ll discuss the gaps worth addressing in your AI visibility.

A clear place to start.

Content, technical foundations and credibility, connected around the questions your customers ask.

Free initial conversation. No obligation. We’ll confirm the right scope and next steps before you commit.

Free review • No obligation to hire us

LET’S TALK ABOUT
YOUR BUSINESS.

Free consultation