AI SEO & GEO FAQs
What is AI SEO, and what does an AI SEO agency do?+
AI SEO can mean using AI tools to support traditional SEO, or optimising a business for visibility in AI-generated answers. Our service focuses on the second meaning. Impacto improves content, technical accessibility and business information so search and answer engines can better understand what you offer. We combine this with traditional SEO and a clear path from interest to enquiry.
How is AI SEO different from GEO and traditional SEO?+
GEO means generative engine optimisation: improving visibility in answers produced by AI systems. On this page, AI SEO and GEO describe that same goal. Traditional SEO focuses on organic search visibility and provides many of the foundations. They overlap: useful content, accessible pages and credible business information help both, so we plan them together.
Can you help my business appear in ChatGPT, Google AI Overviews and Perplexity?+
We work on the content and technical foundations relevant to AI search, and agree which platforms and customer questions to monitor. Each platform selects its own sources and answers. We cannot guarantee inclusion, a particular position or the same recommendation every time. Our role is to improve your information and discoverability, then measure the available evidence.
How do you decide which questions and prompts to target?+
We start with your services, locations, customer conversations and buying decisions. We look at questions people ask about suitability, cost, comparisons and choosing a provider, then select an agreed prompt set. Core includes 15 tracked prompts. Authority includes unlimited prompt tracking, with the questions prioritised around your business goals. This gives us a consistent sample to review, rather than claiming to monitor every possible AI query.
What does AI SEO cost in Australia?+
Impacto’s AI Visibility Core plan is A$2,000 per month and Authority is A$3,500 per month. Core includes 15 tracked prompts, 1 page or section, 3 FAQs and 1 contribution across Reddit and LinkedIn per month, plus website brand tuning, review guidance and monthly reporting. Authority includes unlimited tracked prompts, 2 pages or sections, 3 FAQs and 2 contributions across Reddit and LinkedIn per month, plus broader brand and review management, 5 tracked competitors, 1 comparison page and 1 editorial outreach opportunity per month. Custom plans are available.
How long does it take to improve AI visibility?+
There is no reliable fixed timeline. Progress depends on your starting point, market, website accessibility and how quickly platforms discover and use updated information. We set a baseline and review progress monthly. Minetek’s featured result followed around seven months of ongoing work; that is a project example, not a timeline promised for your business.
Do I need special schema or files to appear in AI search?+
There is no universal AI schema that guarantees inclusion. We use relevant structured data that matches the visible page and review indexing and crawler access. Google says its AI search features do not require special schema or additional AI text files. For ChatGPT search, OpenAI recommends allowing OAI-SearchBot. These are access foundations, not guarantees of a citation.
How do you measure AI SEO results?+
We separate visibility, traffic and enquiries. Visibility reporting uses the agreed prompt sample and available citation data. Analytics can show identifiable AI referrals, while enquiry tracking records actions such as forms and calls. A citation is not a click, and a recorded key event is not automatically a qualified lead. We explain attribution gaps and use your business records where available.
Does AI SEO replace content writers or rely on mass-produced AI content?+
No. Your expertise, accurate service information, original examples and evidence remain essential. AI tools can assist research and organisation, but people check the facts and shape the final content. We focus on useful pages that answer customer questions, rather than publishing large volumes simply to target more keywords.
What does Reddit & LinkedIn content include?+
Core includes 1 contribution per month and Authority includes 2, shared across Reddit and LinkedIn. We choose the platform that best suits the topic and your audience, creating a helpful Reddit contribution or a LinkedIn expert post. These are total monthly allowances, not separate quantities for each platform. Reddit participation follows community rules and uses appropriate disclosure.
Is AI SEO suitable for a small Australian business?+
It can be, particularly when customers compare providers or research your services before enquiring. The right priority depends on your budget, competition and existing website. A business with weak basic SEO or limited service information may benefit from fixing those foundations first. We discuss that fit before recommending a monthly plan.
Can AI visibility work alongside Google Ads and SEO?+
Yes. AI visibility supports discovery during research, traditional SEO helps capture organic search demand, and paid campaigns can reach people through advertising. They are separate channels with different costs and measurement. You do not need to buy advertising to use our AI SEO service.
What happens in the initial AI visibility review?+
Share your website, the services you want to grow and the markets you serve. We discuss your current visibility, the questions customers ask and the main gaps worth investigating. You can ask about the plans, reporting and next steps before deciding whether to proceed. The first conversation is free and has no obligation.